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杨少华 副教授
发布日期:2023-07-28 作者: 来源: 点击:

姓名

杨少华

职称/

职务

副教授

学历

/学位

研究生/

博士

办公电话

+86 18350412222

办公

地址

秀山校区汇文楼B503

邮箱

samuelyang0713@hotmail.com

个人简介

杨少华,男,九三学社,福建莆田人,博士、博士后。现任BET体育365投注官网副教授、学术骨干、硕士生导师、博士生导师(外校)。2022年入选马鞍山市龙马工程高层次人才项目,主要研究领域包括旅游营销,游客行为等。已发表学术论文20篇,其中SSCI文章14篇(一作7篇,独立4篇,合作3篇),ABDC 期刊论文一作3篇,书籍章节4篇,国际学术会议6篇,论文被引用次数近1500次,h-index 11次,i10-index 13次。主要的代表作期刊为《Journal of Destination Marketing & Management》《Tourism Management Perspectives》《Journal of Hospitality and Tourism Management》《Tourism Review》《Journal of Cleaner Production》《Journal of Intellectual Capital》等。目前担任《Sage Open》期刊文章编委, ABEATS国际会议学术委员(三届),同时担任《Journal of Retailing and Consumer Services》《Asia Pacific Journal of Marketing and Logistics》《Tourism Review》等国际旅游期刊的匿名审稿专家,已评审过100SSCIWOS记录)2023年荣获《Journal of Hospitality and Tourism Management全球最佳审稿专家荣誉(Best Reviewer Award)

 

秉持信条——“既读万卷书,亦行万里路”。2011年踏进南半球新西兰留学,获得管理学学士学与硕士学位。 2018年从新西兰辗转到马来西亚攻读博士学位(旅游营销方向)并获得研究助理奖学金,攻读博士期间作为交换生到著名学府英国格拉斯哥大学,同时拿到欧洲伊拉斯姆计划全额奖学金。在此期间,为了提升科研能力、拓展国际学术人脉,先后赴包括剑桥大学、朴次茅斯大学在内的多个不同国家的高水平大学参加学术会议并做演讲,得到同行专家的高度认可。

教育背景

2020.10-2021.10马来西亚理科大学,博士后

2020.10毕业于马来西亚理科大学,获博士学位,期间2019.01-2019.08在英国格拉斯哥大学,博士交换生

2016.03毕业于新西兰中部理工学院,获硕士学位

2014.03毕业于新西兰奥塔哥理工学院,获学士学位

学术兼职

在以下SSCISCI期刊担任审稿专家:

   Journal of Hospitality and Tourism Management (SSCI,Q1)

   Tourism Review (SSCI, Q2)

   Journal of Retailing and Consumer Services (SSCI, Q1)

   Asia Pacific Journal of Marketing and Logistics (SCCI, Q3)

   Journal of Research in Interactive Marketing (SSCI, Q2)

   Journal of Advanced Transportation (SCI,Q2)

 Sage Open (SSCI, Q2)

Psychology Research and Behaviour Management (SSCI, Q2)

在以下SSCI等国际期刊担任编委:

Sage Open (SSCI, Q2)

Marketing and Management of Innovations (ESCI)

Journal of Tourism Management Research

研究方向

旅游营销,游客异常行为,游客体验,目的地形象与个性,特殊兴趣旅游,游客与居民幸福感,文化旅游,奢侈品品牌,面子与人情,机场购物行为,航空服务等。

 


期刊文章发表

  1. Wu, Y., Yang, S*., & Liu, D. (2023). The effect of social media influencer marketing on sustainable food purchase: Perspectives from multi-group SEM and ANN analysis. Journal of Cleaner Production, 137890. (SCI, IF:11.1中国科学院Top 一区, ABDC-A)

  2. Fan, Y., Isa, S. M., Yang, S., & Wen, J. (2023). Effects of the guest experience, well-being, and eWOM intention for resort hotels: A positive psychology perspective. Journal of Hospitality and Tourism Management, 56, 197-206 (SSCI, IF:8.4一区, ABDC-A)

  3. Yang, S*., Isa, S. M., Ramayah, T., & Zheng, Y. (2023). Where does physician assisted suicide tourism fit in the tourism discipline? Anatolia, 34(1), 71-75. (ABDC-B)

  4. Yang, S*., Isa, M., Ramayah, T. (2022). Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation. Journal of Destination Marketing and Management,24, 100703 (SSCI, IF:8.5 一区, ABDC-A)

  5. Yang, S., Isa, M., Ramayah, T., Xi, F., Fan, Y., & Liu., D. (2022). The effect of store environmental components on emotions and purchase intention to luxury brand? A combination of PLS-SEM and fsQCA approaches. Frontier in Psychology. 13, 840413. (SSCI, IF:3.9一区)

  6. Raheel, Y., Yang., S*., Huseynova, A. & Atif, M. (2022). Spiritual leadership and Intellectual Capital: Mediating Role of Knowledge sharing. Journal of Intellectual Capital. 24(4), 1025-1046. (SSCI, IF 7.1二区 ABDC-A)

  7. Yang, S., Isa, M., Yao,Y., Xia, J., & Liu, D. (2022).Cognitive image, affective image, cultural dimensions and conative image: a new conceptual framework. Frontier in Psychology, 13, 935814. (SSCI, IF:3.9 一区)

  8. Aston, J., Wen J, S., & Yang, S. (2022). Tourists’ perceptions of and reactions to child sex tourism: An exploratory qualitative investigation. Asia Pacific Journal of Marketing and Logistics, 35(5), 1206-1223. (SSCI, IF:4.6 三区, ABDC-A)

  9. Yang, S*., Isa, S. M., Ramayah, T., & Ali, G. (2022). Predicting Chinese tourists’ revisit intention through destination personality, destination image and destination self-congruity. European Journal of International Management. Vol. X, No. Y, pp. xxx–xxx. (SSCI, IF:2.1 三区, ABS-2)

  10. Yang, S., Isa, M., Ramayah, T., & Wen, J., & Goh, E. (2021). Developing an extended model of self-congruity to predict Chinese tourists’ revisit intentions to New Zealand: the moderating role of gender? Asia Pacific Journal of Marketing and Logistics, 34 (7), 1459-1481. (SSCI, IF:4.6 三区, ABDC-A)

  11. Ying, T., Wen, J., & Goh, E. Yang, S*. (2021). Perceived constraints to sex tourism overseas: scale development and validation. Asia Pacific Journal of Marketing and Logistics, 34 (7), 1503-1523. (SSCI, IF: 4.6 三区, ABDC-A)

  12. Yang, S*., Isa, S. M., & Ramayah, T. (2021). Uncertainty Avoidance as a Moderating Factor to the Self-congruity Concept: The Development of a Conceptual Framework. Sage Open, 11(1). (SSCI, IF:2.0 二区)

  13. Yang, S*., Isa, S. M., & Ramayah, T. (2021). How are destination image and travel intention influenced by misleading media coverage? Consequences of COVID-19 outbreak in China. Vision: The Journal of Business Perspective. 24, 1-10. (ABDC-C, Scopus, ESCI)

  14. Yang, S*., Isa, S. M., & Ramayah, T. (2020). A theoretical framework to explain the impact of destination personality, self-congruity and tourists’ emotional experience on behavioral intention. Sage Open. 10(4), 1-11. (SSCI, IF:1.35 三区)

  15. Yu., C.E. Wen, J., & Yang, S. (2020). Viewpoint of suicide travel: An exploratory study on YouTube comments. Tourism Management Perspectives. 34, 100669. (SSCI, IF: 6.58 一区 , ABDC-A)

  16. Wen, J., Kozak, M., Yang, S., & Liu, F. (2020). COVID-19: Effects on Chinese citizens’ lifestyle and travel. Tourism Review 76(1), 74-87. (SSCI, IF:5.97 二区, ABDC-B)(全球高被引,WOS:350多次引用量)

  17. Yang, S*., Isa, S. M., Ramayah, T., & Blane, R. Kiumarsi, S. (2020). The Effects of Destination Brand Personality on Tourists’ Revisit Intention to Glasgow: An Examination across Gender. Journal of International Consumer Marketing, 32(5), 435-452. (ABDC-B, ESCI)

注:* 为通讯作者

国际学术会议论文

  1. Yang, S. (2023). To revisit or not to revisit: cultural related factors affecting Chinese outbound tourists to New Zealand. Paper presented at International Conference on Tourism and Tourism Industry (ICTTI-23) on 1st June 2023 in Ipoh, Malaysia

  2. Yang, S., Isa, S. M., Ramayah., & Blanes, T. (2020). Making Destination A Better Place to Revisit: The Application of Self-Congruity Theory in Glasgow Tourism. 2nd Asean Businesss, Engineering and Technology Symposium, 3-3, December, 2020. Paper presented at Universiti Sains Malaysia. (最佳演讲者-Best Presenter Award) (Virtual conference)

  3. Yang, S., Isa, S. M., Ramayah, T., & Blanes, R. (2019). The Development of a Conceptual Framework on the Brand Personality, Self-Congruity and Tourist Loyalty: The Moderator Role of Tourist Emotional Experience. Paper presented at University of Portsmouth, United Kingdom. 8th – 11th July. In proceeding of 9th advances in hospitality and tourism marketing and management conference.

  4. Yang, S., Isa, S. M., & Ramayah, T. (2019). The understanding of Chinese outbound tourists’ behaviour toward revisit New Zealand: A Conceptual Development. Paper presented at Cambridge Conference Series 8th-10th April, University of Cambridge, Cambridge, United Kingdom.

  5. Yang, S., & Lin, Y. (2018). The understanding of green cosmetic products based on Tri component attitude model: A perspective from British consumers. Paper presented at Global Conference on Business, Hospitality and Tourism Research (GLOSEARCH 2018) Hoa Sen University, Ho Chi Minh City, Vietnam on 2-5th, October, 2018

  6. Yang, S. (2016). What is the effective marketing technique for recruiting international students? Paper presented at 19th International Conference on “Business, Economics, Social Science & HumanitiesBESSH-2016”, Singapore, 25-26 August 2016. (最佳论文-Best Paper Award).

 

获奖荣誉

2018得博士研究助理奖学金。

2019得欧洲伊拉斯姆计划全额奖。

2021 任命Abeats第三届国际学术会议学术委员会。

2022 获得马鞍山市“龙马”工程

2023 荣获JHTM全球最佳审稿专家

2023 任命Abeats 第五届国际学术会议学术委员会

招研究生要求

对科研感兴趣、有梦想、性格开朗、有自我驱动力,富有团队精神。谙熟外语写作表达,通过大学英语6级。(特别熟谙英文口语与写作的同学优先考虑)。

欢迎同学们通过邮件,积极联系导师。

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